Professional proofreading and editing services for all types of copywriting content.
Send us your fliers, brochures, blog posts, articles, press releases, news stories, books and websites for expert analysis and editing solutions that put you and your business in a positive light.
Who Needs Proofreading & Editing Services?
Proofreading and editing is absolutely essential for any content before publishing it on paper or on the web. Even the best writers have their content proofread and edited several times before final approval by the senior editor. Having a different pair of eyes other than the author’s go through the text inevitably raises questions and highlights issues that must be addressed to ensure clarity for readers.
All published writing goes through several stages of proofreading and editing to craft a final masterpiece that flows effortlessly like an uninterrupted river with correct spelling, grammar, punctuation and structure.
Proofreading & Editing Process
Proofreading a first draft is usually a scan of the content to make suggestions and ask questions to be sent back to the writer. Sometimes an editor might suggest moving or deleting an entire paragraph if it is superfluous.
The writer then makes changes by approving the suggested changes or self editing then sends back the second draft for another round of proofreading and editing.
What Professional Editorial Services Include
Using an editing service for your publication is the foundation of a good copywriting process to produce content that’s pleasing to the eye and makes reading enjoyable rather than a chore, especially with highly complex issues, to ensure even the most lethargic reader gets the point. Here are some of the essential tasks involved in editing:
Content Planning
Editors are involved with the writing process right from the start. They plan the layout and sequence of written content and provide briefs to writers to ensure everyone’s on the same page, literally and figuratively.
Keeping the Writer’s Voice Consistent
One of the editor’s main aims is to understand the writer’s character and keep their voice intact throughout the editing while ensuring readers quickly become familiar with that that voice. Consistency is key. A good editor can see when a writer’s enthusiasm drops or they write out of character.
Story Development
Whether writing a novel or compiling topics for a series of blog posts, an experienced editor can pluck story ideas out of the air or turn a mundane fact into a sensational headline.
Line Editing
Just as it sounds, the editor meticulously reads every character on every line. An extra pair of eyes is essential, even with very carefully crafted copy. You’d be surprised what the average pair of eyes glosses over, especially if they are already familiar with the text. Even the most careful writer makes typos or mistakes such as double spaces or even leaving sentences unfinished and hanging in the air, which often happens as the writer makes self edits; cutting and pasting parts of sentences or ideas into another paragraph.
Sticking to Style Guides
Most publications and publication houses have a style guide for all the writers and editors to follow. The style guide dictates elements such as: tone; font types for headlines, photo captions, credits, body text etc.; spacing, how dates are written; how names and titles are used plus any spelling rules for localization (US or UK English, for example).
Fact Checking
Editors never take it for granted that a writer has got the facts right in their writing. Sources must be double checked for accuracy. Sometimes a writer’s creativity can over exaggerate facts, which could ultimately be detrimental to keeping the readers’ trust.
Avoiding Legal & Cultural Faux Pas
A really important editorial job to ensure everyone’s safety is making sure that published content doesn’t land the publisher in hot water with the law or with stakeholders. This is especially true when printing materials in or about other nations with diverse cultural values and stricter laws relating to crimes such as defamation or slander. What might be perfectly normal gossip in your own country could get you locked up abroad.
Editing Services & Prices
We can jump in at any time with our editing services to polish off your writing. Below are prices for standard editing services provided by Stretchout Media as a guide to get you started. If you have a special request or would like to combine our editing services with other writing and publication services, fill in the form below, explaining what you need done and we’ll reply with a quotation or more questions to give you an accurate estimate.
Website Copy Editing
Proofreading and editing for up to 10 web pages with each page comprising up to 2,000 words with keyword analysis and search engine optimisation (SEO).
Price: £600
Sales Brochure Editing
Fine tune your brochures with expert editing to capture readers’ attention with clear and concise copywriting that gets results. You can send us anything from a single page or poster to a feature article, press release or multi-page sales book.
Basic Price: £25 per standard 3-fold brochure.
Press Release Editing
You’ll have a much higher chance of getting your latest press release published if you make it truly newsworthy. Hand over your press materials to us before sending them to publications and we’ll make sure they meet editorial standards and include all the elements a newspaper editor requires to consider running your story.
Basic Price: £25 for up to 600 words.
Get a Quote
Use the form below to tell us about your editing project and we’ll get back to you with a quote.